How to achieve success that lasts

All I see on social media is the sale of the quick fix for solving your problems in life. Why do quick fixes appeal? Conversely, why should you favour a longer term solution, like such as working with a financial coach?

The sale of the quick fix appeals to your fear of the pain you are currently experiencing due to the challenges or problems you are facing.

Behavioural psychology shows that the fear of pain is far stronger and more motivating than the potential reward. For example, research shows that the pain investors feel when the stock market crashes is twice as great than the pleasure they feel when the markets rise. The emotional response to pain drives us to make decisions very quickly that are not always based on logic.

So when you see a list of painful reminders of your problems this is deliberate. It is designed to appeal to your emotional centre, to get you to act now and buy the solution. It's great marketing.

But what are the drawbacks of the quick fix? Once you have solved that problem and you start to feel better, the motivation to keep up the good work subsides. That is unless you are also working on making lasting changes that will not just be driven by pain and fear but are driven by the potential future rewards that are underpinned by your values.

I’m not suggesting you don’t work towards reducing the pain. If you need to address a difficult situation that is holding you back, this can be the motivation you need to kick start your efforts at working on whatever it is that is holding you back in life at the moment. However for ultimate success it is important that you work consistently and persistently over the longer term, to form new habits that can stick.

Our actions in day-to-day life, and this is the same when we manage our money and our finances, are mostly driven not by logic but by our emotions. So when you take action to fix a money problem you can initially be motivated by the pain. But over time to be able to continue on your journey, unless you challenge your underlying thoughts and beliefs that control your behaviour, you are likely to slip back into whatever you were doing before.

It is only when you successfully form a new habit that the plans you want to make will have the most chance of success.

Behavioural research shows that it can take anything from 20 days to 6 months to form a new habit. It takes time, commitment and effort for the new neurological pathway in your brain to be formed.

This is why I won’t sell my clients a quick fix. My financial coaching programmes start with a minimum of 6 one-to-one coaching sessions, scheduled over at least a 3 month period. That way I know that my clients have the best chance of achieving the financial success that can last a lifetime.

To arrange a one to one discovery call with me today, Emma Wright. Email me at

Emma Wright, founder of Emma Wright Coaching, is a certified life coach, financial coach and Chartered Financial Planner with 16 years experience in financial services.

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